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Article: Flourish Campaign

Flourish Campaign

Our kind of people are nourished by friendship. 
Our Dots logo is a reflection of that. Designed through geometrical organic shapes whose deconstruction reveals several meaningful forms.

One of them resembles a flower.

Its material transformation, its petals and layers, represent us: our connection, our friendship, and the bonds that allow us to flourish.

With that in mind, we created a show to introduce our Summer ’26 capsule,  a selection of modern pieces inspired by our slogan, Moved By Friendship, from which  Flourish was born.

From quiet green spaces to contemporary settings, the campaign moves between the lyrical, the chaotic and the playful. Every random scene was intentional. 

Florists, gardeners, living statues interpreting Fernando Pessoa (as a very portuguese inspiring figure), elegant older women and outdoor painters all exist together within this temporary world. Through this collision of personalities, the randomness of society becomes something poetic and unexpectedly beautiful. 

Flourish is also focused on how art can help us improve our sensitivity to the environment.

In a moment where fashion shows can sometimes lose their admiration, intimacy, and iconic atmosphere, we wanted to bring ordinary situations back into a unique context.

Discussions around nature and its integration into artistic practices are very current right now and botanical spaces can also be curated spaces, places where art happens. 

This campaign was photographed and filmed by our team thanks to the generosity of our friend Gonçalo Gonçalves, who welcomed us into his remarkable place, Planta Livre, the largest outdoor plant nursery in Portugal, dedicated to cultivating plants and creating environments centered around comfort and well-being. The layers of time that overlap here and the roles the land plays are fascinating. 

The collection is out now. Check the lookbook.

See the Flourish Campaign video.


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The History Of Creating Ementa

The History Of Creating Ementa

Why Moved By Friendship, the Meaning Behind the Name Ementa and the Baby Ikon Apparently, Ementa started the same way as a lot of other clothing brands, but it always felt unique, sincere, and nece...

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FLOURISH CAPSULE LOOKBOOK

FLOURISH CAPSULE LOOKBOOK

SPRING SUMMER 2026 See the full video of the Flourish Campaign here.

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